Definition:
The place you advertise your website with search engine, like Google or Yahoo. You can try the amount they are willing to pay for each click. As width, height and your ad will appear in search engine results. Google has implemented an additional factor in where the ads are ranked based on relevance or importance it attaches to your Google site, which is very difficult to manipulate.
Also known as: Advertising, Google Adwords, PPC .
Examples include:
Using a tool pay per click advertising, such as Adwords, your ads could appear for the keywords of your choice whenever someone is being sought by using the keyword phrase. PPC can lead to increase traffic to your site.

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